Gamifeid self-guided tour in Rijksmuseum

Client:

Museum guide at the Rijksmuseum

Challenge:

We know how hard it can be to get kids excited about museum exhibits. That’s why we created something different.
Together with Anna Urikh, an art historian and guide with 12 years of experience, we craft an educational adventure in the Rijksmuseum that will captivate today’s kids and give your whole family a truly memorable cultural experience.

Project:

Self-guided audio tour in Reijksmuseum for for families with kid 8-12 years old.

Rescue a girl from Beyond the Frame world, uncover the secrets of the Golden Age, and fall in love with art. Together as a family!

Here’s what we`ve made:

• We handpicked iconic masterpieces of the Dutch Golden Age, along with fascinating stories behind them.
• We built an exciting storyline: You’ll help Rik, the fisherman’s son, rescue his best friend Aila from the mysterious “Beyond the Frame.” Guiding you? A scholarly talking herring named Lady Herrindella.
• We turned it into a full-blown audio play, with professional sound design and voice actors (not AI). So the art comes to life all around you. Audio sample available.
• We added original illustrations, videos, quirky challenges and wrapped it all into a phone-based quest-tour. You can start and finish whenever it suits your family.

Results:
Over 500 families have completed the tour.