Brand game for recruitment
players
Duration
Language
Format
Project Description
A chatbot quest created for participants of a large-scale corporate sports event — a running series held across 15 cities.
The goal of the project was to increase employee loyalty and attract the attention of potential new employees through a fun, interactive experience connected to the event.
Storyline
Magnet the Cat, the company mascot, has fallen in love. Unfortunately, his chosen one loves running, while Magnet is more of a horizontal sports expert — a guru of lying down and a champion sausage eater.
In short, without magical meatballs, he has no chance of making an impression or winning the race.
The players have to save him. To do so, they must visit 3 out of 9 magical Cat Islands and complete the challenges set by their Guardians.
Result
Over 1,000 people completed the quest.
The company received more than 100 positive reviews from employees and collected 300 contact forms from people interested in working for the company.